About

Lineage Bank is a Tennessee-based community bank operating on a national stage through its former fintech partnerships. The bank faced heightened regulatory and media scrutiny tied to the rapidly evolving fintech landscape.

Client

Imperium serves as Lineage Bank’s public relations and strategic communications advisor during one of the most complex periods in the bank’s history. Our work spans regulatory communications, national media relations, brand strategy, and long-term reputation management.

Challenge

The bank was navigating a class action lawsuit, a consent order with the FDIC, and sustained national media attention from top-tier financial and trade outlets. The challenge was to stabilize public perception while maintaining transparency with regulators, customers, and policymakers.

Results

Imperium led disciplined national media engagement across outlets including the Wall Street Journal, Bloomberg, Bank Dive, and American Banker, helping Lineage communicate clearly under pressure. The work stabilized public trust, aligned messaging with new leadership, and repositioned the institution around its renewed focus on community banking.