About

Russell Street Ventures is a healthcare-focused private equity firm overseeing a growing national portfolio, including Main Street Health. Led by former Trump administration CMS Innovation Director Brad Smith, the firm operates at the intersection of healthcare delivery, policy, and large-scale capital deployment.

Client

Imperium was retained to lead the public relations launch for both Russell Street Ventures and its first portfolio company, Main Street Health. Our role included message development, media strategy, executive positioning, and launch communications at the national level.

Challenge

The dual launch required clear, disciplined messaging that could break through both regional and national media while positioning the company for long-term credibility in a highly scrutinized healthcare environment. The firm needed to introduce itself to policymakers, investors, and operators simultaneously.

Results

Imperium secured high-impact earned media across local and national outlets including Business Insider, Politico, Fierce Health, the Tennessean, Nashville Business Journal, and the Nashville Post. The launches established immediate visibility, narrative control, and a strong foundation for ongoing corporate reputation management.