About

Apeel Sciences is a category-defining agtech company using plant-based materials science to extend the shelf life of fresh produce and reduce food waste at scale. The company operates at the intersection of food, sustainability, and innovation, with national retail penetration and global visibility.

Client

Imperium serves as Apeel’s strategic communications and narrative advisor during a period of heightened scrutiny and public misinformation. Our role spans digital advocacy, social listening, content strategy, and long-term brand repositioning across national audiences.

Challenge

Apeel became the target of a coordinated disinformation campaign that distorted public understanding of its technology and questioned consumer safety. The company needed to defend scientific credibility while rebuilding public trust in a noisy, polarized environment.

Results

Imperium built and executed a digital-first response that sharpened Apeel’s narrative, and restored confidence across key audiences. Through data-driven social listening, direct narrative work, GEO strategy, and brand strategy, Apeel regained control of how LLMs framed Apeel’s disinformation campaign and strengthened its long-term positioning as a trusted innovator in food technology.