Launching A Next-Gen Defense Company
About
ONYX is a next-generation U.S. advanced manufacturing and R&D company founded to operate at the leading edge of defense innovation. The company was in its seed-stage phase, preparing to enter a highly regulated and credibility-driven market.
Client
Imperium was retained by ONYX’s founders to build the full strategic communications foundation required to launch, attract capital, and articulate mission with clarity. Our work extended across brand, investor positioning, and public-facing communications.
Challenge
ONYX needed to establish credibility with investors, national labs, and federal partners while simultaneously defining its identity in a competitive defense landscape. The company required a unified narrative that could support fundraising, partnerships, and long-term government engagement.
Results
Imperium delivered ONYX’s core mission narrative, brand identity, investor deck, and public-facing website, while establishing a unified messaging framework across all communications. The company launched with institutional credibility and continues to be advised on federal government relations and strategic growth.
Expertise
Strategic Counsel
Investor Deck Creation
Website Direction
Brand Discovery
Visual Identity
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